For Immediate Release:
TOPPS Unveils John McCrea’s MARS ATTACKS Trading Cards
Eisner Award-Winner to Illustrate Exclusive Subset & Hand-Drawn Sketch Cards

April 20 – The Topps Company today has released a first look at a special subset of all-new trading cards by acclaimed comic book artist John McCrea, to be included in this summer’s Mars Attacks Heritage card set.

McCrea, the Eisner Award-winning illustrator and co-creator of DC Comics’ Hitman (with Garth Ennis), is the artist on IDW’s Mars Attacks comic book series.  Pulling double duty, McCrea has also created 15 brand new images for Topps, exclusive to Mars Attacks Heritage- four of which are unveiled today.

The 15 images, officially titled ‘The New Universe Subset,’ offer a glimpse into the new Mars Attacks, which build from IDW’s upcoming comic book.  In addition, the subset will include insight into the new series, through a narrative that unfolds on the back of each card.

“We wanted John to treat these cards like miniature comic book covers,” said Adam Levine, Topps’ Licensing Manager. “To weave the cards and comics together even further, we crafted a story that introduces fans to our reimagining of Mars Attacks, beginning years before the Martians invade and continuing into the future, perhaps even beyond what you’ll see in IDW’s series in 2012.  If fans look closely, they may even spot a few hints at what lies ahead.”

Along with providing art for ‘The New Universe Subset,’ John McCrea recently paid a visit to Topps in New York, and found time to contribute a limited number of original, hand-drawn sketch cards to be randomly inserted into packs of Mars Attacks Heritage.

“I’m very excited to be able to play in this world of aliens and robots and giant insects,” said McCrea.  ”Mars Attacks is right up my alley; it’s everything I love to draw.  I’m thrilled to be a part of the creation of this new world and to be able to my own stamp on it.”

Mars Attacks Heritage releases this July, while IDW’s new comic book debuts in June.  Both are currently available for order.

For more on Mars Attacks, including an ever growing gallery of sketch cards, follow on facebook: www.facebook.com/MarsAttacks

For all the latest updates, follow on twitter @realmarsattacks

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About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS and G.I. JOE, Paramount’s Star Trek; HBO’s True Blood; the BBC’s DOCTOR WHO; Toho’s Godzilla; and comics and trade collections based on novels by worldwide bestselling author, James Patterson. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints; Yoe! Books, a partnership with Yoe! Studio.

IDW’s original horror series, 30 Days of Night, was launched as a major motion picture in October 2007 by Sony Pictures and was the #1 film in its first week of release. More information about the company can be found at IDWPublishing.com.

About Topps
Founded in 1938, The Topps Company is the preeminent creator and brand marketer of sports cards, entertainment products, and distinctive confectionery. Topps leading sports and entertainment products include Major League Baseball, National Football League, WWE, UFC, Star Wars, Wacky Packages, Garbage Pail Kids and other trading cards, sticker album collections, and collectible games. The Company’s top confectionery brands include “Ring Pop,” “Push Pop,” “Baby Bottle Pop,” “Bazooka” bubble gum, “Sharkies” and “Juicy Drop Pop” products.   For more information, visit www.topps.com.

For all the latest on Mars Attacks, follow on Facebook: www.facebook.com/MarsAttacks