The following article and its accompanying images were submitted as an editorial by a member of the Comic Booked Humor staff. – I try to pick up on the latest trends when I can, and one I’ve seen in movies is the teaser for the teaser of the trailer. There used to be the teaser before the trailer, but now even the teaser sometimes has its own teaser. We’ve posted a few of them as news here, and sure they can be fun and interesting sometimes, but if you want to call a spade a spade it’s something that has really started to blur the line between creative advertising and over-milking the idea. Marvel has already admitted that it’s been altering its comic book covers to look more like movie posters, and now its comic book marketing campaigns are taking their cues from the movies as well. The recent campaign slogan has been “The Future of Marvel NOW! Is” and then they gives us a one word teaser – often without even any art. Occasionally these are for a new series (in this day and age of renumbering everything what isn’t a “new” release though) and sometimes they are just to remind you of an ongoing title. They truly have perfected the art of telling you as absolutely little as possible here, haven’t they? Yes, they have obviously been doing this for a while, but I think I reached my tipping point with Birth. Maybe my response of “ick” is just a stereotypical male one, and I don’t mean to disrespect either the trauma or joy the event can bring (I have a mother too ya know) but in the words of the immortal Peter Griffin “OMG who the hell cares?” These just aren’t fun to me anymore. They aren’t sparking debate or speculation – as far as I’m concerned all these ads really say anymore is “hey guys and girls (and invited transgender species) we’re still making comics and stuff, don’t forget about us.” I love Marvel characters and read a lot of Marvel books, and look, you guys know me, I’m not one to brazenly bash or criticize, but it’s gotten to the point where the ads do NOTHING for me. I more or less ignore them, like they don’t even exist. If an ad says absolutely nothing, does it still make a sound? I can’t be the only one who just doesn’t pay attention to these things anymore – does anyone else feel the same way? Marvel, I love you, but when it comes to the future of these Marvel NOW! teaser teasers, I only have one thing to say:
The Future of Marvel NOW! is…Family?
The Future of Marvel NOW! is…Supercalifragilisticexpialidocious?
The Future of Marvel NOW! is…Titty Sprinkles?