Before Comic Con, Madefire announced that they had partnered with IDW, Top Cow, BOOM! Studios, and iTV to bring the Motion Book experience to popular titles such as Transformers, 2 Guns, and The Darkness. The panel picked up from there with a head of steam to highlight these new partnerships while rolling out Madefire and deviantART’s vision for the creator community.
Angelo Sotira, CEO of deviantART, touted his company’s deep reach within the creator community – 27 million registered members, 257 million unique uploads to date, 2.5 billion monthly page views, 1.5 million comments daily, and 12,000 new members daily. Easily the largest art community on the Internet, and one of the largest social media sites in the world, deviantART’s partnership with Madefire opens up a large opportunity for a paradigm shift in the comic book industry.
With deviantART’s built in system that provides feedback, discussion, and connection amongst creators, the goal of both companies is to facilitate creation amongst writers and artists. By providing Madefire’s state of the art storytelling platform and Motion Book tool and deviantART’s unsurpassed ability to connect the art community, a creator focused business model is emerging.
“We’re not trying to build a community of consumers, but patrons,” said Madefire CCO Liam Sharp. “We’re going to try to support each other.
Part of that support comes in the form of Madefire’s Motion Book tool, which will be made available to the creator community for free. Signups have started through Madefire’s main page and deviantART’s Motion Book tool group on their website. The release of the Motion Book tool is expected around the end of the year.
By using the Sta.sh app, creators can manage their Motion Book publishing while being able to offer their creations for free or for sale under a royalty structure that will be announced at a later date. This also allows asset management in the cloud, making it easier than ever for collaboration across a wide artistic community.
Some of the features of the Motion Book tool highlighted at the panel include the Panoramic 360 degree panel that allows creators to put their audience in the story, speech balloon editing, timeline support, and the ability to work in layers within the tool. Madefire CTO Eugene Walden added that the Motion Book tool also has “simple sound mixing features.”
Another unique aspect of their publishing platform is independent creators being able to retain the rights to their work and publish outside of the Motion Book platform. This non-exclusivity conveys Madefire and deviantART’s commitment to creator rights and independence.
With more and more creators choosing to independently create their work outside of the traditional publishing model, Madefire and deviantART offer an interesting mix of innovation, community, and possibilities.