If for some reason the phrase “webcomic advertising” enters your thought processes, the usual items that come to mind are sidebar ads, maybe the mention of an artist’s booth at a comic convention, and perhaps a Paypal donation link. What does not come straight to mind (or maybe I am just unimaginative) is the thought that a webcomic would take the plunge into the world of television commercials for self promotion. The Webcomic Factory is poised to do just that right now with a 30-second ad on Cartoon Network featuring As the Mayo Turns, a webcomic focused on the trials and tribulations of condiments, portrayed dramatically in photos by the talented condiment characters therein.
So, do you think they nailed it?
For more information about the move, check out the official press release.
The Webcomic Factory, the Internet’s premiere hub for webcomics, is launching a TV spot based on its photo webcomic, As the Mayo Turns. The 30 second spot will run in the Philadelphia/South Jersey Market for FIOS/Comcast Customers.
“This may be the first time in history a webcomic is advertising on television,” says Webcomic Factory co-creator, Tony DiGerolamo. “I’m told the ad is expected to reach about 500,000 people in my area.”
The 30 spot features the characters from As the Mayo Turns, the Webcomic Factory’s photo webcomic that is a parody of soap operas with condiment characters. The ad will run on most Fridays, Saturdays and Sundays in March during Cartoon Network’s Adult Swim line up from Midnight to 3am.
“I think that really taps into our demographic,” says DiGerolamo. “And I designed the spot so it would look like something Adult Swim would air.”
The Webcomic Factory is seeking sponsors of it’s March ads and the site and its affiliates reach approximately 30,000 to 90,000 fans per month.
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