Friday 31st July 2015,
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Possible First in Webcomics Advertising History in a TV Spot

Comic Booked Guest Writer 03/07/2012 ZDONOTUSE

If for some reason the phrase “webcomic advertising” enters your thought processes, the usual items that come to mind are sidebar ads, maybe the mention of an artist’s booth at a comic convention, and perhaps a Paypal donation link. What does not come straight to mind (or maybe I am just unimaginative) is the thought that a webcomic would take the plunge into the world of television commercials for self promotion. The Webcomic Factory is poised to do just that right now with a 30-second ad on Cartoon Network featuring As the Mayo Turns, a webcomic focused on the trials and tribulations of condiments, portrayed dramatically in photos by the talented condiment characters therein.

With strong numbers in monthly visitors, The Webcomic Factory seems to have taken a confident bet that this venture is going to pay off, appealing to Cartoon Network fans to join their own Factory Fans. You can see the results below below.

So, do you think they nailed it?

For more information about the move, check out the official press release.

The Webcomic FactoryThe Webcomic Factory, the Internet’s premiere hub for webcomics, is launching a TV spot based on its photo webcomic, As the Mayo Turns. The 30 second spot will run in the Philadelphia/South Jersey Market for FIOS/Comcast Customers.


“This may be the first time in history a webcomic is advertising on television,” says Webcomic Factory co-creator, Tony DiGerolamo. “I’m told the ad is expected to reach about 500,000 people in my area.”


The 30 spot features the characters from As the Mayo Turns, the Webcomic Factory’s photo webcomic that is a parody of soap operas with condiment characters. The ad will run on most Fridays, Saturdays and Sundays in March during Cartoon Network’s Adult Swim line up from Midnight to 3am.


“I think that really taps into our demographic,” says DiGerolamo. “And I designed the spot so it would look like something Adult Swim would air.”


The Webcomic Factory is seeking sponsors of it’s March ads and the site and its affiliates reach approximately 30,000 to 90,000 fans per month.

For more information and a rate card:


Tony DiGerolamo
PO Box 552
Stratford, NJ 08084
(609) 980-0072



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  1. Graffiti On The Sun 06/03/2012 at 10:29 am

    I've seen that commercial a number of times on comic contnuum's show that air in Michigan.

    I wonder how successful they are because it would be neat to see other webcomic (or just comics) try to do the same thing.

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