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Comic Booked

Marvel’s Season One Trade Dress Revealed

Michael Wirth 09/07/2011 DO NOT USE

Marvel is making a few new moves to bring in new readership. Their most recent push, called Season One, will showcase most of their flagship characters, like Spider-Man and the X-Men, in a new line of graphic novels. While not nearly as drastic or ground-breaking as rebooting all of their titles and characters, a la DC‘s New 52, Marvel has a good idea on their hands. Originally announced at this year’s San Diego Comic Con, Marvel today released press release showing the cover dress of each of the new graphic novels. You can read the PR blurb and see the images below.

Get your first look at the new trade dress for the groundbreaking debut of Marvel: Season One! Kicking off in 2012, featuring a modern cover design, fans can experience the Marvel Universe like never before with this new line of graphic novels. Complete with full stories featuring your favorite Marvel characters, these graphic novels modernize the seminal origins of these characters while also offering new revelations for long-time fans.

The complete first wave of Season One graphic novels includes:

Fantastic Four: Season One by Roberto Aguirre-Sacasa (Stephen King’s The Stand, Television’s Glee) and David Marquez (Secret Warriors), on-sale in February 2012

X-Men: Season One by Dennis Hopeless (Legion Of Monsters, Lovestruck) and Jamie McKelvie (Generation Hope, Phonogram), on-sale in March 2012

Daredevil: Season One by Antony Johnston (Daredevil) and Wellinton Alves (Nova), on-sale in April 2012

Spider-Man: Season One by Cullen Bunn (Fear Itself: The Fearless, Sixth Gun) and Neil Edwards (Fantastic Four), on-sale in May 2012

It’s time to discover the world’s greatest super heroes all over again in Marvel: Season One!

Marvel is making a good move by releasing stories that non-fans can pick up and get into. With all of the movies being released and breaking box-office records, fans of the movies can walk into any comic book store, talk to the guy or girl behind the counter and say “Where do I start?” My only hope is that Marvel be making more of these, like an Iron Man: Season One, or Avengers: Season One that will help tie into the release of The Avengers next year.

Back in the mid-90s, Marvel released a couple of titles aimed at drawing in new readers while delivering new content to current fans (in a way). The concept behind Untold Tales of Spider-Man was that all of the stories took place during Spider-Man’s early years, stories that weren’t revealed in the series Amazing Spider-Man. Peter Parker meets many members of his famous rogue’s gallery early on, so new readers wouldn’t get bogged down in the history between the characters, but new stories, and low 99 cent cover price, made it a draw to fans.

Professor Xavier and the X-Men, on the other hand, approached the idea different. Instead of new stories, this series retold the early stories of the X-Men, with updated storytelling and art. The X-Men’s first meeting with Magneto. The first team-up with Captain America and the Avengers. Basically the first year and a half of X-Men stories was given an update, and again, a 99 cent cover price.

Marvel continues to come up with ideas to bring in new readers. While they may be bringing in new fans each year with the movies and the cartoons, Marvel is, first and foremost, a comic book publisher. They gauge their popularity on readership, not DVD sales. So it’s great that they are so concerned with find a way to draw in new readership without alienating current fans. I’m excited to see what the Season One books bring to the table, and my fingers are crossed that they fulfill their intent.

Fantastic Four: Season One coming February 2012

X-Men: Season One coming March 2012

Daredevil: Season One coming April 2012

Spider-Man: Season One coming May 2012

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About The Author

Hailing from the armpit of America, New Jersey, Michael has been collecting comic books since the age of 10. Now, he deigns to keep his finger on the pulse of pop-culture, keeping up with every passing fad or iconic innovation, never losing sight of his comic book roots.

  1. Andrew 09/07/2011 at 3:39 pm

    Another retelling of all these origins? As if the Ultimate line, the "Mythos" one shots, and the whole slew of movies wasn't enough, we need even more 'modernized' versions?

    What's worse is that Marvel probably won't even advertise this outside of the sphere of the comic book reading world, which is precisely why there aren't many new readers, even after all these 'new reader friendly' gimmicks blow through and are quickly forgotten. As long as the industry keeps chasing it's own tail, they just assure their own demise.

  2. Axekek 09/07/2011 at 4:02 pm

    I think this is a good idea mostly due to the amount of pre-existing continuity that needs a good start point for readers (Because lets be honest those point one issues weren't). Towards the release of The Avengers you might be an Avengers Year One, Iron man Year One, Thor Year One, Hulk Year One etc. The only thing that I hope is that they keep the Ultimate Fury in those and Not the Black Fury (Because he looks like G.W. BRIDGE! If Fury has hair he needs to be Classic, Bald he is Ultimate). Plus if Marvel keeps this up then it would play out in a way how three of DC's year ones worked out (If not how the rest turned out, which was horrible) and then there could be just stream lined storylines to get those new readers up to date

  3. John Powers 09/08/2011 at 7:58 pm

    I don't like the new comic book cover designs. They seem to lack detail.

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