This Fall, Marvel Entertainment and Susan G. Komen for the Cure will be teaming up to take on a real world villain: breast cancer. Marvel heroes Captain America, X-23, Thor and others will be looking a little pink on special variant covers this October. On top of variant covers there will be a one page advertisement providing information on breast cancer. Both Marvel and Susan G. Komen for the Cure are excited about this opportunity to increase awareness to the broad audience that Marvel reaches. I have one burning question though: will Tony Stark man up and go pink or will he conveniently let Pepper Potts have his cover that month? I guess we’ll have to wait and see. Here’s the press release:

Marvel Entertainment and Susan G. Komen For The Cure Team Up For National Breast Cancer Awareness Month

 

Marvel Entertainment goes pink this October, launching a month-long campaign in support of Susan G. Komen for the Cure® during National Breast Cancer Awareness Month with all new covers on select October titles and educational material on Marvel.com. Throughout the month of October, the world’s most popular super heroes—Iron Man, Captain America, Thor, Black Widow, Wolverine and more—will be featured on all-new variant covers with special pink-colored costumes available exclusively at comic shops*. Additionally, all Marvel super hero comics in October will feature a special one-page advertorial educating readers about breast cancer, complimented by additional content on Marvel.com and through social media.

 

 

“Marvel is proud to partner with Susan G. Komen For the Cure to support their unparalleled efforts to raise awareness about the risk of breast cancer to both women and men,” said Dan Buckley, Publisher & President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc. “We’re in a unique position to educate all our fans and increase awareness of the ways to fight—and reduce– this risk of this disease by utilizing our comics and online presence.”

 

The following comic books, on-sale in October, will feature special Susan G. Komen variant covers:

 

  • ·         Avengers #31
  • ·         Captain America #18
  • ·         Captain Marvel #5
  • ·         Fantastic Four #611
  • ·         Invincible Iron Man #526
  • ·         Mighty Thor #21
  • ·         Uncanny X-Men #20
  • ·         Wolverine #315

 

“Komen is thrilled to partner with Marvel Entertainment in the fight against breast cancer this October,” said Dorothy Jones, VP, Marketing at Komen. “This partnership will allow us to share critical information with this important audience, empowering them to take positive action for their breast health and for the women they love.”

 

Stay tuned to Marvel.com for more news on this initiative from Marvel Entertainment

 

To learn more about the fight against breast cancer and how you can support Komen, please visit Komen.org

 

*Retailers: please note that these special Susan G. Komen variant covers are only available to accounts in the United States, Canada and United Kingdom.

 

 

Komen_MightyThor_21_Cover

 

Komen_Wolverine_315_Cover