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Comic Booked

Marvel Continues Free Digital Giveaway in 2012

Michael Wirth 11/13/2011 Reviews

Hot on the news of Marvel’s inclusion of codes for free digital copies of the first three issues of Avenging Spider-Man, Marvel has announced the freebies will extend to other books in their library. January’s Ultimate Comics Spider-Man #6 will come polybagged with a code for a free digital copy of the issue. But that’s not all. Beginning in February, that rest of the Ultimate Universe will have digital codes as well.

By Kaare AndrewsCelebrate the New Year with the biggest change to world of digital comics in 2012! Beginning with January’s Ultimate Comics Spider-Man #6, all Ultimate Comics Universe titles will be polybagged with a code for a FREE digital copy on the Marvel Comics app for iOS and Android devices at no extra cost! In February, these codes (redeemable for the same print issue as purchased) expand to the rest of the Ultimate Comics Universe, as new arcs begin with Ultimate Comics X-Men #7 and Ultimate Comics Ultimates #7.

“The groundbreaking stories told each month in the Ultimate Comics Universe are some of the best comics being published today,” said David Gabriel, Senior Vice-President of Sales, Marvel Entertainment. “Looking at the tremendous response to our digital copy code offer with Avenging Spider-Man #1, it’s clear that this is something fans want to see more of and we’re delivering it on a scale never seen before, with no extra cost to retailers or fans—and historic benefits for our retail partners.”

By Kaare AndrewsThe Ultimate Comics line made history in 2010 with the first line of comics to be offered digitally on the same day print editions hit stores, beginning with Ultimate Comics Thor #1. With its inception in 2000, the Ultimate Comics Universe reimagined the world’s most popular super heroes, including Spider-Man, Captain America, Iron Man, Wolverine and more, for a new generation. It continues to be one of the most acclaimed and best-selling comics initiatives of the last decade, with the 2011 introduction of an all-new Spider-Man heralded as one of the most important moves in pop culture history.

In 2012, no fan can miss Ultimate Comics Spider-ManUltimate Comics Ultimates and Ultimate Comics X-Men, as they begin red-hot new storylines and each issue includes a code for a FREE digital copy on the Marvel Comics app

ULTIMATE COMICS SPIDER-MAN #6 WITH FREE CODE

Written by BRIAN MICHAEL BENDIS

Art by CHRIS SAMNEE

Cover by KAARE ANDREWS

RATED T+ …$3.99

FOC—12/19/11, ON-SALE—1/16/2012

 

By Kaare AndrewsULTIMATE COMICS X-MEN #7 WITH FREE CODE

Written by NICK SPENCER

Art by CARLO BARBERI

Cover by KAARE ANDREWS

RATED T+ …$3.99

ON-SALE IN FEBRUARY

 

ULTIMATE COMICS ULTIMATES #7 WITH FREE CODE

Written by JONATHAN HICKMAN

Art by ESAD RIBIC

Cover by KAARE ANDREWS

RATED T+ …$3.99

ON-SALE IN FEBRUARY

But that’s not all. The Marvel: Season One graphic novels, stories retelling the origins of many of Marvel’s most iconic characters, will also be sold with codes for free digital copies. This, by itself, is huge news. While the comics industry is making a huge splash in the digital world, with same-day-digital become more the norm, not many collected editions or graphic novels are being digitized. The Marvel: Season One books will be one of the firsts in the industry to offer more than a single-issues worth of story to readers. So to get a free digital copy along with the purchase of a print book is big news.

By Roberto Aguirre-Sacasa and David MarquezThis February, the world’s greatest super heroes star in the highly-anticipated all-new Marvel: Season One graphic novels—and make digital comics history! Each Marvel: Season One graphic novel will be shrink-wrapped with a code for a FREE digital copy of the story—a first for the comic industry—on the Marvel Comics app, at no additional cost to fans or retailers. Aimed at new and old readers alike, Marvel Season One modernizes the seminal origins of Spider-Man, the Fantastic Four, Daredevil and The X-Men in complete stories while also offering new revelations for long-time fans.

“We’re committed to attracting new readers by providing compelling original stories about our top heroes from our most exciting creators, all packaged at an unbeatable value. I can’t think of any comic initiative that embodies this more than Marvel Season One,” said David Gabriel, Senior Vice-President of Marvel Entertainment. “The response to Marvel: Season One from fans, retailers and press has been so incredible that have a second wave of graphic novels in development for later this year.”

The complete first wave of Season One graphic novels includes:

  • By Dennis Hopeless and Jamie McKelvieFantastic Four: Season One by Roberto Aguirre-Sacasa (Stephen King’s The Stand, Television’s Glee) and David Marquez (Secret Warriors), on-sale in February 2012
  • X-Men: Season One by Dennis Hopeless (Legion Of Monsters, Lovestruck) and Jamie McKelvie (Generation Hope, Phonogram), on-sale in March 2012
  • Daredevil: Season One by Antony Johnston (Daredevil) and Wellinton Alves (Nova), on-sale in April 2012
  • Spider-Man: Season One by Cullen Bunn (Fear Itself: The Fearless, Sixth Gun) and Neil Edwards (Fantastic Four), on-sale in May 2012

It’s time to discover the world’s greatest super heroes all over again in the all-new Marvel: Season One graphic novels, now shrink-wrapped with a code for a FREE digital copy on the Marvel Comics app.

What do you think of Marvel’s move to push more digital? Do you think the free digital copies will be a success, or is Marvel just grasping at straws in an attempt to prompt more downloads of the app? We want to hear your opinion in the comments below!

By Antony Johnston and Wellinton Alves

By Cullen Bunn and Neil Edwards

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About The Author

Hailing from the armpit of America, New Jersey, Michael has been collecting comic books since the age of 10. Now, he deigns to keep his finger on the pulse of pop-culture, keeping up with every passing fad or iconic innovation, never losing sight of his comic book roots.

  1. Axekek 11/14/2011 at 6:28 pm

    I like that they are doing this, I don't like buying both the digital copy and Hard copy when every I really want to have both (mostly for the titles that I want to both reread and collect) and the Graphic novel code inclusion makes me want to actually buy the books new instead of just picking it up in a month for half price at LCS

  2. Andy Kirby 11/15/2011 at 5:57 pm

    But what does this mean for the LCS? Don't get me wrong. I'm glad they are giving these codes, but will it hurt sales at the END of the line?

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