The NBA has licenced Marvel’s most popular characters for a new clothing line. The new apparel will be launching at the upcoming NBA All-Star game February 20th. Since Disney’s acquisition, Marvel and it’s characters have established a promotional relationship with the NBA. Beginning last year with a comic book cover for every team in the NBA. Featured in the Disney owned ESPN the magazine. See the all covers here via Comics Alliance.
Lisa Piken, senior director of appareling for the NBA, said the company’s history of comics “gears toward children and young kids, and we like that as well, particularly the teamwork and having superpowers (and) we can tie that back to how our players are.”
Heroes appeared on the cover drawings for ESPN were often based on name or color scheme. For example Hawkeye was on the Atlanta Hawks cover and the red Hulk was featured on the Chicago Bulls cover. A similar attitude was taken toward the new choices.
“We decided, for instance, it makes the most sense for the Knicks to have Spider-Man since he’s associated with New York City,” Paul Gitter, president of Marvel Entertainment’s consumer products for North America, told The Associated Press. “When you look at characters such as the Hulk, you look at Green and you think Boston Celtics. There is a method to the madness.”
While Spider-Man as a Knicks fan makes perfect sense, the Hulk as a Boston fan makes little. Bruce banner was born in Dayton, Ohio. Most fan-ships are home based and start young. The Chicago Bulls or Cleveland Cavaliers would make more sense geographically. This “method” to the “madness” will most likely be again aimed at team colors and playing on hero names. Rather than comic book history. Some notable exceptions for the ESPN covers like the Oklahoma City Thunder’s cover having the Mighty Thor or Doom at an assembly line for Detroit’s cover were more clever. Hopefully this new apparel line will have well thought out choices for those nerds who also enjoy the NBA. Although designers will have permission to alter a costumes colors to better fit a team.
Here are some suggestions to Marvel on what hero should be a fan of what NBA team. The following is based on the city and state born in as listed at Marvel.com and does not include villains(or Clippers fans). Only the three most popular teams are shown.
Satana, Hellstrom, Walter Newell(Stingray), Elsa Bloodstone(Bloodstone), Tyrone Johnson(Cloak)