Marvel is spending more money than ever on marketing. They have some big comics on the horizon, and need to make sure that the books are a success. Will radio do it? No quite sure, but what will do it is the formidable talent they’ve assembled to pull off this mega-launch.
Breaking Comic Book News…
‘Turn up those dials because Marvel NOW! is hitting the airwaves as Marvel Entertainment is pleased to announce nationwide radio advertising in support of the blockbuster new launches hitting throughout this year and next! Exciting new radio spots for Uncanny Avengers, Deadpool, Fantastic Four, All-New X-Men,Indestructible Hulk, Thor: God of Thunder, Captain America and more will be featured nationwide during top programs including “Fox Sports”, “Jim Rome,” “Nikki Sixx”, “Petros & Money” & “Opie & Anthony”.
“We’re excited to bring Marvel NOW! to millions of new readers nationwide through advertising during the biggest radio programs,” explained David Gabriel, SVP Sales, Marvel Entertainment. “We’re spending more money on comic book marketing than ever in Marvel’s history to make sure that, in addition to publicity with major media outlets and top comic sites, there’s a strong mass consumer awareness of all our great new launches, from Uncanny Avengers to All New X-Men toSuperior Spider-Man.”
With Marvel’s continued commitment to reaching fans new and lapsed, this Marvel NOW! will be sure to reach more fans than ever before!”
More cool comics. New, exciting ways to reach out to the masses. It’s a good time to be a comic book fan. The amount of creative energy out there is spectacular. There may be mixed feelings about hearing your favorite Marvel superhero on the radio. We feel like it’s a great move, and it’s better than 99% of the crap on the radio now.
What impresses us most is the amount of time and effort comic book companies are putting into getting the word out. Fans are loyal. Devoted. Totally obsessed at times. So many fans will have their weekly pull list up to par, regardless of whether they hear Uncanny X-Men on the radio. The great companies out there realize that you can never have too many fans. Without them, there would be nothing. No Snikts or SMASH. Game Over. The diehards will be there to keep the market moving, but only for a time. What about the next generation? They need more ways to find out about our industry, and it needs to happen today. The amount of information a person consumes every day is extraordinary. People want their entertainment, and they want it now. Just think about all the devices you currently use. If you’re not quite there yet, we commend you. If only there was a shutoff switch. Who knows? Maybe that day will come.
Until then, get out there and buy some comic books. Read something awesome. Stop into a comic shop. Check out the amazing digital apps that are out there. It’s a great way to go back and read a ton of old books, or to keep the pulse on the current titles. Regardless of what you choose, there is so much good going on in the comic book industry, and we’re happy to be a part of it. Last, but certainly not least, SUPPORT INDIE COMICS. It’s the Right Thing to Do…