The story was covered by many outlets as legitimate, including Comicbooked.com
IDW had this to say on it’s Facebook page:
APRIL FOOLS! There will in fact be no Mars Attacks on Broadway— at least not yet anyway! We’re glad so many people enjoyed our little bit of fun, especially those who were excited to see it hit the stage.
While Mars Attacks will not be appearing as a musical just yet, we do hope you will all check out the many exciting things happening with Mars Attacks in 2012— and beyond!
-Topps & IDW
The news was not completely unbelievable, as comics on Broadway are not unheard of; Spider-Man: Turn off the Dark is currently running to full houses, with amazing (and near fatal) aerial stunts over the audiences head. StarKid Productions, the folks who brought you a Very Potter Musical just recently staged Holy Musical B@man (B-at-man, get it?) in Chicago, which will probably be 10 times better than any official Batman musical that may ever get produced. And of course there is the grand-daddy of comic book musicals, It’s a Bird.. It’s a Plane.. It’s Superman! first produced on Broadway in 1968 and mercifully closed after only 129 performances.
Was I the only one interested in actually seeing them try this? If Ghost and Addams Family can be turned into musicals, why not Mars Attacks? Don’t believe you could enjoy a musical about aliens? Check out Starkid’s musical Starship
And here’s the preview for Holy Musical B@man
And look, adding musical numbers even makes Batman and Robin watchable. (This is not Holy Musical, B@man!)
Well played IDW. Color me fooled.