“A primary goal from day one has been to work with the top publishers in the print and entertainment space toward adoption of the Motion Book experience,” says Madefire’s co-founder and CEO Ben Wolstenholme. “To launch with an elite group of publishers out (of) the gate is tremendous and speaks volumes to their visionary approach to storytelling.”
The deal brings the trademark Motion Book experience to a select group of the most popular print titles for their new partners—including Boom!’s Next Testament and 2 Guns as well as Top Cow’s The Darkness—and releasing them through Madefire’s iOS app and on the web exclusively through deviantART.
Taking existing print titles and creating a new, immersive digital reading experience marks a first for Madefire and looks to become the next wave in their continued growth into the comic book market.
“Madefire has created some amazing original motion books and animation tools,” says Jeff Webber, IDW’s VP of Digital Publishing. “They’ve taken everything they’ve learned and developed over the past year and applied it to creating new experiences with some of our top comic brands. The Motion Book versions of Star Trek, My Little Pony and Transformers comics will reach a whole new audience.”
Madefire makes this announcement prior to San Diego Comic Con where they will be offering a first-hand look at their Motion Book experience to Comic Con fans at their booth (#4902,4904) starting July 17th and going until the end of Comic Con on July 21st.
Flanked by industry legends Dave Gibbons and Bill Sienkiewicz, who are also members of their advisory board, Madefire will be hosting meetings with their creators while participating in a panel with deviantART on Thursday at San Diego Comic Con in room 2 at 12:15 p.m.
Check out the video below to see Madefire’s Motion Book experience in full effect with this Madefire/IDW trailer.