Madefire and deviantART announced a strategic partnership that will make Madefire’s motion book tool and platform available to deviantART’s audience.

For comic fans unaware of Madefire, they offer a digital comic reading experience available for download as an app on Apple devices that will also be available now for Android devices. What makes it unique is their proprietary motion book tool that provides an immersive and interactive experience with storytelling. Now, it’s being made available to creators outside of the company.

“What’s wonderful about this partnership between Madefire and deviantART is that it really demonstrates our commitment to creators,” says Madefire COO Liam Sharp. “We want – always have wanted – there to be a genuine opportunity to empower creators, and we can do that as we slowly open up the tool, invite creators to participate at various levels in a ton of aspects.”

This new development allows Madefire to use one of the largest social networks on the Internet in deviantART and reach out directly to a community looking for the next wave in creating art. The entire deviantART creator community will be given unlimited access to Madefire’s browser-based publishing platform to create and distribute content while individually controlling the price point.Madefire and devianART

“There are already legends that have made their names on deviantART and who command HUGE audiences – literally in the millions,” says Sharp. The shape and future of storytelling is changing, and it unites the audience, the publisher and creator in a single environment.”

Like music and film before it, the comic and book publishing worlds have been making small steps towards empowering individuals an outlet to bypass traditional publishing and creating channels. Madefire and deviantART’s partnership could be the next evolution in this development.

“Madefire and deviantART share in the creator-first mission of empowering artists, writers and visionaries to liberate their narratives,” says Angelo Sotira, CEO and Co-Founder of deviantART. “It just looks so fantastic, exploding cells off the ‘page’ with the pop vibrancy that the comics style had always suggested, but never achieved until now.”

Using deviantART’s Premium Content Platform, the content will be available to a  worldwide audience while utilizing the Platform’s built-in payment and royalty systems fuelled by deviantART’s virtual currency. The content will also then be available on mobile through the Madefire App.

Madefire and devianART“I think it’s disrupting the old order of things in a big way and that’s exciting,” says Sharp. “I’ve also been on deviantART for six years, and it’s one of my absolute favorite destinations on the web – it’s hosted my primary galley for a long time – so this is doubly exciting for me.”

In a shift from Madefire’s app as the primary source of reading their comics, the first run of Madefire books will be made available on the Web through deviantART for 10 cents each, which is the same price Batman and Superman were offered. The Motion Books™ are available at http://browse.deviantart.com/motionbooks and will remain free on the Madefire App for iOS devices for a limited time.

“DeviantART and Madefire will provide the ultimate story engine, by bringing creators and readers together,” said Ben Wolstenholme, co-founder of Madefire. “The Madefire app for iOS has had a storming response, and now we are moving to the web with deviantART and enabling a new generation of storytellers.

As part of the agreement, Madefire will be the very first native motion-book reader on the deviantART platform. Madefire’s previously iOS app-only experience will now be available for web reading through madefire.com and deviantart.com. Top line publishers now will be able to distribute through to deviantART’s huge community with Madefire.