What a time to be a 10 year old kid! I love Legos, even to this day I enjoy building and destroying things with those wonderful bricks. Well now I’ll be able to collect even more sweet blockheads, as Lego just announced a new deal it struck with both Marvel and DC to bring their roster of characters to both the building scene and the awesome video game line.
The Marvel press release focused of course on the mainstay properties in their film industry:
The LEGO SUPER HEROES Marvel collection will spotlight three Marvel franchises – Marvel’s The Avengers movie, and X-Men and Spider-Man classic characters. The LEGO Marvel’s The Avengers movie line brings such ever popular Marvel characters as Iron Man, The Hulk, Captain America, Thor, Hawkeye, Loki and Black Widow to LEGO minifigure form. The LEGO X-Men collection includes minifigure comic versions of Wolverine, Magneto, Nick Fury and Deadpool, while the LEGO Spider-Man sets offer minifigure comic versions of Spider-Man, and Doctor Octopus. The first buildable characters in the LEGO SUPER HEROES collection are highlighted by Captain America, The Hulk and Iron Man. Select figures will be unveiled in the LEGO booth (#2829) during Comic-Con International at the San Diego Convention Center July 21-24.
I must say that sounds very cool and I personally will be picking up a Spider-Man, Deadpool and Magneto set for sure.
“Our partnership with Marvel helps us continue to deliver some of the best and most constructible Super Hero stories of all time,” said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. “We’re thrilled to partner with Marvel to create creative, constructive play sets for builders, fans and collectors alike.”
Joann Mclaughlin, Executive Vice President Toys & Hardlines, Marvel Entertainment, commented, “The partnership with LEGO Group furthers Marvel’s strategy to align our brand with the best in class leaders across various industries who have the global marketing expertise and distribution clout to stand out in the retail environment. This deal solidifies the already robust presence of our characters and the overall Marvel brand in the ever important toy category.”
The plan is set to release the Lego sets in time for the mega blockbuster, The Avengers, for summer 2012.
Next up, The Warner Brothers/DC has announced their new line up of mini figures, construction sets and buildable characters inspired by the DC universe. The launch is set to start in January of 2012 and is a multi-year deal. I’ve had a few of the Batman sets they released over the few years and they have always been epic, and the Lego Batman video game was a blast to play, so I am very excited to hear about their new line up:
The new LEGO DC Universe SUPER HEROES collection will feature 13 iconic super heroes in LEGO minifigure form, including: Batman™, Robin™, Catwoman™, The Joker, The Riddler™, Two-Face, Poison Ivy, Harley Quinn™, Bane, Bruce Wayne, Superman™, Lex Luthor™ and Wonder Woman™. Buildable characters will include Batman, The Joker and Green Lantern. Select figures will be on display in the LEGO booth (#2829) at Comic-Con International at the San Diego Convention Center July 21-24.
“We have enjoyed a successful, longstanding relationship with The LEGO Group and this agreement enables the vast universe of DC Comics to inspire an array of incredible offerings,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “Fans of our legendary Super Heroes and villains will be delighted with the uniquely imaginative creations which only LEGO Group can create.”
The company will revisit their previous successful collections like LEGO BATMAN™ that also inspired the best-selling LEGO BATMAN: The Videogame, published by Warner Bros. Interactive Entertainment, which has sold more than 12 million units worldwide since its launch in 2008.
“Given the fan enthusiasm for previous LEGO BATMAN collections, we couldn’t be more thrilled to continue the build-and-play adventures with new LEGO BATMAN play sets and the addition of other DC Comics properties,” said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. “This partnership gives builders a chance to recreate the characters, vehicles and worlds of some of the most iconic Super Heroes, so they can relive the action and even customize it – a proven and winning formula in LEGO construction.”