Keeping the scale of the project this small accomplishes two things. First and foremost, Double Fine gets to make the game they want to make, promote it in whatever manner they deem appropriate, and release the finished product on their own terms. Secondly, since they’re only accountable to themselves, there’s an unprecedented opportunity to show the public what game development of this caliber looks like from the inside. Not the sanitized commercials-posing-as-interviews that marketing teams only value for their ability to boost sales, but an honest, in-depth insight into a modern art form that will both entertain and educate gamers and non-gamers alike.
By doing this, Double Fine avoids the hassles of big house publishing and in turn has complete creative control over the game design, development and promotion. Little did they know how much support they would receive for staring down the barrel of the “big guns”. Their original goal of $400k was met in well under twelve hours, and as of the time I wrote this article, they were at $1,044,765. Tim said that any extra money that was gained over the original amount would go into increasing production value, and that 2 Player Productions would be releasing monthly documentary-style video updates to all donors so that they can follow the game’s creation. On top of that, there will also be a private community set up so that donors can offer feedback to the developers. All in all, I am completely astounded at how quickly the gaming community came to the aid of one of what I consider to be one of our greatest treasures. Hit the link at the beginning of the article to see what you get for donating to the cause and read up on more of why Double Fine went this route. And last but not least, be sure to post your thoughts below!