“The new sites are a true representation of DC Entertainment, and the depth and scope of our characters and brands across all media,” stated Jason James, vice president of interactive marketing for DC Entertainment. “Our goal is to be the one-stop destination for all fans looking for the latest news on comics, TV, games and movies, and a place where fans can engage with us and each other about all things DC Entertainment. Fans should visit DCComics.com daily – we have a lot of surprises in store for them over the next week and beyond.”
To celebrate the achievement, DC provided visitor with some Lee Bermejo art from the upcoming series, Before Watchmen. Check out some of the art below.
But the DC website isn’t the only aspect that got a digital makeover. Sister sites VertigoComics.com And MadMagazine.com are also both sporting new looks. All three sites now have a similar visual style, helping to establish a cohesive look across the brand. Warner Brothers is taking big steps to tie all of these properties together, and it shows.
The new look helps to springboard the company into the present by embracing social media. One of the most prominent features of the site is the “… On Twitter”, which posts the most recent tweets from DC Comics writers, artists, and editorial staff, which goes a long way to promoting the people who make the comics as much as the comics themselves. They’re also showcasing the Facebook fan pages of many of their properties, to help draw additional “Likes” to those areas.
But this is just the tip of the iceberg. DC is promising many new features to the site, a few of which include:
· Integrated social media – Social media features include comments powered by Facebook integrated throughout the site and real-time Twitter feeds from fans and comic talent. Additionally, the new “Fans” section lists upcoming events and links to all DC Entertainment social media pages and feeds, making it easy for fans to follow, like, see trending topics and join the conversation.
· Breaking news and exclusive content – The sites will strive to be a document of record by regularly featuring exclusive content, focused on comics and beyond. And blogs for DC Comics, Vertigo and MAD will continue on the new sites offering breaking news and updated information.
· In-depth character experiences – The “Characters” section offers a relational database giving fans extensive search options to gather information and research comics featuring their favorite characters and talent. Franchise pages have been created for iconic characters such as Batman, Superman and Sandman, so fans can get the latest comics, movies, TV, games and merchandise information in one convenient location.
· One-stop shopping – The new sites include many shopping options for comic books (both in print and digital), as well as real-time buying options for fans to easily purchase movies, TV shows and games based on their favorite characters, or find out where to buy offline.
· Intuitive navigation and branding – New architecture on each site makes it easy to navigate and find a broad range of information and characters making it accessible to both hard-core and casual fans. DC Entertainment’s new brand identity is also incorporated throughout the sites.
So what do you think of the new site? Do you find it sleek and easy to follow or would you rather have the old site back. Let us know in the comments below or head over to the forums to really vent.