Thursday 28th May 2015,
Comic Booked

Avengers! Stop Cable! Save Comic Shops!

Michael Wirth 10/12/2011 Reviews

Marvel has been having fun with the retailer incentive covers, allowing local comic shops across the country to have their store name and logo prominently displayed on the covers of a few of their biggest sellers, such as Amazing Spider-Man #666. This time, they are stepping up with a similar promotion for the upcoming Avengers: X-Sanction #1 giving retailers the choice of two covers.

Marvel is proud to unveil the highly anticipated comic shop variant covers to Avengers: X-Sanction #1! As all-out war breaks out between Cable and the Avengers, your comic shop will get caught in the crossfire and be immortalized in one of two all new covers! In the Avengers: X-Sanction #1Wanted Variant by Bryan Hitch, see the bounty on your comic shop with an actual photograph of your store right on the cover! Then, in the Avengers: X-Sanction #1 Battle Variant by Carlo Pagulayan, Captain America goes toe to toe with Cable defending your favorite comic shop, complete with store name and logo prominently featured! Leading into the biggest event in Marvel history, Cable has just 24 hours to destroy the Avengers to save the future and the battle is being brought to YOUR front yards!

Be sure to head on over to your local shop immediately and tell your retailers which one you want because both of these commemorative Avengers: X-Sanction #1 Comic Shop Variants can’t be ordered together. Here’s your chance to show your comic shop some support as these personalized variants are a one of a kind, must-have item! Can Cable take on the heaviest hitters of the Marvel Universe to save his future – or will the combined might of Earth’s Mightiest prove to be too much? Find out this December as superstar creators Jeph Loeb & Ed McGuinness begin their epic and you show store spirit with the Avengers: X-Sanction #1 Comic Shop Variants!!

This is a cool promotion that Marvel has created, giving shops the chance to promote themselves in a unique way. Kudos to Marvel for showing appreciation of comic book stores and allowing them these types of opportunities. I hope they plan on doing many more of these in the future.



Written by JEPH LOEB


FOC – 11/7/11, ON SALE – 12/14/11

*Note to retailers: There is an early opt-in date of 10/17 for the cover creation website.  Check out Diamond Daily  and Marvel Mailer on how to order and create these Comic Shop Variants. 

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About The Author

Hailing from the armpit of America, New Jersey, Michael has been collecting comic books since the age of 10. Now, he deigns to keep his finger on the pulse of pop-culture, keeping up with every passing fad or iconic innovation, never losing sight of his comic book roots.

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